- Use fewer than 30 words per sentence
- Use subject-verb-object sentences with “doers” and “action”
- Avoid clutter words and phrases (e.g., “due to the fact that,” to “Because”)
- Avoid jargon and acronyms as much as possible. They exclude newcomers and non-experts
- Remove weak words like: would, might, should, significantly, and arguably
- Eliminate weasel words, replace adjectives with data (e.g., “Sales increased significantly,” to “Sales increased by 30%”)
- Does your writing pass the “so what” test? At the end of your document, has the reader learnt anything that will help them make a better decision?
- If you are asked a question, start your response by directly answering the question.
Source: Fact of the Day 1
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